Journal: straight talk on websites and social – Krakn Digital
Straight talk on websites, social and marketing. No fluff, no filler.
How much does a small business website cost in Scotland?
Anywhere from nothing to the price of a decent car. Here is what you actually get at each level, and how to…
15 September 2026
Pay monthly websites: what to check before you sign
Spreading the cost of a website is sensible. Signing up without reading the small print is not. Six questions to ask first.
3 September 2026
Tradespeople: your website should say where you work
Nobody searches for "electrician". They search for "electrician Stirling". If your website does not mention the towns you cover, you are hard…
18 August 2026
What your restaurant website needs on the first screen
Someone deciding where to eat gives your website a few seconds, on a phone, while hungry. Here is what they need to…
6 August 2026
Barbers and salons: stop hiding your booking link
If a new customer has to dig through your Instagram bio to book, a good few of them will not bother. Here…
21 July 2026
What to post on social media when you have nothing to post
Staring at a blank caption on a Friday afternoon is not a strategy. Eight things every small business can post about, forever.
9 July 2026
What nervous patients look for on a dental practice website
Plenty of people put off the dentist for years. Your website is often their first step back. Here is what makes them…
23 June 2026
Your Google Business Profile might matter more than your website
When someone searches for a business near them, the map listing often gets seen before any website. Here is how to make…
11 June 2026
The rebrand checklist: everything that has to change when your logo does
A new logo is the easy part. The hard part is the forty other places your old one is still hiding. Here…
26 May 2026
SEO for small businesses, without the snake oil
SEO is not magic and it is not a trick. Here is what it actually is, and the five things worth doing…
14 May 2026
What happens to your club website when the volunteer leaves
Clubs, charities and events run on volunteers with day jobs. When the one who built the website moves on, the site usually…
28 April 2026
Your website should sell. Here is why it probably does not.
Plenty of websites are perfectly nice and sell nothing. If yours is quiet, it is usually one of these five things.
16 April 2026
Do you actually need a website? Probably. Here are nine reasons.
Plenty of businesses get by on social media and word of mouth, until they do not. Nine reasons to have a place…
31 March 2026