A lot of people are nervous about the dentist. Some have put it off for years. When they finally start looking for a practice, your website is usually the first place they visit, and they are looking for reasons to feel reassured, or reasons to close the tab.
Are you taking new patients?
Especially for NHS care, this is the first question. If you are registering new patients, say so at the top of the homepage. If you are not, say that too, and explain the options. Leaving people to phone and find out is a quick way to lose them.
NHS or private, and what it costs
Patients want to know what kind of care you offer and roughly what they will pay. Make the difference between NHS and private treatment clear, in plain English, and link to your fees.
Who they will see
Photos and short introductions to the dentists, hygienists and reception team make a real difference. A friendly face takes some of the fear out of the first visit.
What the first appointment is like
Walk them through it. How long it takes, what happens, whether they can take a break, and that it is fine to tell you they are anxious. Nervous patients fear the unknown more than the treatment.
Real reviews
A review that says “I was terrified and they were brilliant” does more than any line you could write yourself. Show a few, and link to the rest.
An easy way to get in touch
Some people will call. Plenty would rather not. Offer an online registration or enquiry form as well as the phone number, and make both easy to find on a phone.
What to leave out
Close-up photos of procedures, walls of clinical jargon, and anything that reads like a sales pitch. Keep the tone calm, clear and human.
Running a practice and wondering how your website measures up? Send it to us for a free, honest roast, or see how we help dental practices and clinics.
