Plenty of business websites are perfectly nice and sell nothing. They exist, the way a leaflet in a drawer exists. If yours is quiet, it is usually one of five things.
People cannot find what they came for.
If a visitor has to hunt, they leave. Put your main products or services on the homepage, name things the way your customers name them, and keep the menu short enough to read in one glance.
The descriptions do not do any work.
Say what it is, who it is for, and why yours. “High quality and great value” tells nobody anything. “Hand-poured in Glasgow, burns for 40 hours” does.
The photos let you down.
People buy what they can see. Proper photos of your actual products, premises or team beat stock images every time. If a photo could sit on a competitor’s site, it is not helping yours.
Buying or booking is a faff.
Every extra click, form field or account sign-up loses people. Make the next step obvious on every page, and let people pay or book the way they already like to.
Nobody answers.
Questions come up. A phone number that gets answered, a quick email reply or a WhatsApp button closes sales that a contact form never will.
None of this needs a new website. Most of it is an afternoon’s work. If you would like a second pair of eyes, send us your site for a free roast.
