Macdonald & Morson Dental Care
Macdonald & Morson is the largest independent dental practice in the area: twelve surgeries across Alloa and Alva and Scotland’s most advanced sterilisation suite. Plenty to shout about, and the old website did not. Patients could not tell NHS from private, new patients did not know they could register, and nervous patients got nothing to settle them before they picked up the phone.
We rebuilt the site around the three things a patient actually wants to know. What do you offer, will you take me, and will it hurt. NHS, private and Invisalign each get a clear route. New NHS patients register online in a couple of minutes, with the Alloa and Alva numbers one tap away for anyone who would rather call. Real patient reviews sit on the homepage, because “my appointments never feel rushed” does more work than a stock photo of a smile.
Built mobile first on WordPress in the practice’s own blues, with opening hours and both addresses sitting exactly where a thumb lands. Have a look at macdonaldandmorson.co.uk.
The live site
Results
The work
Web design
Twelve surgeries, two towns, one site that makes registering simple.
More work
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