You’ve heard it said that the three most important things in real estate are “location, location, location.” When it comes to marketing, we’d argue that the three most important things are “tracking, tracking, tracking.”
That’s because without accurate data on your marketing efforts, you’re flying blind. You might be wasting time and money on methods that aren’t working, while neglecting other opportunities that could be driving huge results. In short: tracking is essential if you want your marketing to be effective
So how do you go about tracking your marketing? Keep reading to find out.
There are a few different ways to track your marketing efforts, and which one(s) you use will depend on what kind of business you have, what kind of marketing you’re doing, and what kind of data you need to collect.
One of the simplest ways to track your marketing is through the use of UTM codes. UTM codes are snippets of text that you can add to the end of links in your marketing campaigns. When someone clicks on one of those links, the code allows Google Analytics to track where the click came from, what type of device was used, and other key information. This data can then be used to make informed decisions about future campaigns. You can generate UTM codes for free using Google’s Campaign URL Builder tool
Another way to track your marketing is through the use of phone numbers. You can create unique phone numbers for each marketing campaign (or even each individual ad within a campaign) and then use call tracking software to see how many calls come in as a result of each campaign. This is an especially useful method for businesses that rely heavily on phone calls or in-person appointments (such as doctor’s offices, hair salons, etc.)
Finally, you can also make use of email tracking tools like Yesware or HubSpot Sales to track opens, clicks, and replies from your sales and prospecting emails. This is a great way to see what sort of language and content gets prospects engaging with your emails—and ultimately doing business with you
No matter what kind of business you have or what kind of marketing you’re doing, tracking is essential if you want to ensure that your efforts are effective. By making use of UTM codes, phone numbers, and email tracking tools, you can collect detailed data on every single aspect of your marketing campaigns—which will allow you to make informed decisions about where to allocate your time and resources moving forward.
