Email marketing – love it or hate it, we can all agree that we get a tonne of emails every day. You might be wondering, out of all those emails, how many people actually read the ones from businesses? Are businesses even still using email marketing? Do people even open emails from businesses anymore? Email marketing is one of the most effective ways to reach your target market – but only if done correctly. Let’s take a look at some email marketing tips and see if it’s worth your time (and money).
If you’re like most people, you get a lot of emails every day. In fact, according to Radicati Group, the average person receives 121 emails per day and sends out around 40 business-related emails daily. With so many emails crowding our inboxes, it can be hard to stand out from the rest. So, how do you make sure that your business’ emails are getting opened and read? By following these email marketing tips:
1. Keep Your Subject Line Short & Sweet
Your subject line is what appears in the actual subject field of the email. This is what determines whether or not someone will open your email, so it’s important to make it count! Keep your subject line short (no more than 50 characters), clear, and to the point. If you can include a call-to-action or sense of urgency, even better! For example: “Sale ends today!” or “Don’t miss our biggest sale of the year!”
2. Personalise Your Emails
When you personalise an email, you add the recipient’s name in the body of the email itself. This simple act can make a big difference in whether or not someone will actually read your email – after all, we’re more likely to pay attention to something that has our name on it. You can also personalize your emails by sending targeted content based on past interactions with that customer. For example, if they’ve recently bought a product from you, you could send them an email with related products or services that they might be interested in.
3. Write Good Content
This one seems like a no-brainer, but you’d be surprised how many businesses don’t put enough effort into their email content. Just like with anything else, content is key! Make sure that your emails are well written and free of grammar and spelling errors. The last thing you want is for someone to think less of your business because of a poorly written email! Also, try to mix up the content in your emails – don’t just send out sale after sale after sale. Instead, try sharing helpful tips related to your industry (e.g., if you sell baking supplies, share some baking tips) or exclusive behind-the-scenes content (e.g., sneak peeks of new products or services). And whatever you do…
4. Don’t Send Out Too Many Emails
We’ve all been there – on the receiving end of an email blast from a business that clearly hasn’t heard of the term “too much of a good thing.” Nobody likes feeling bombarded with emails (especially sales-y ones), so make sure you’re not overdoing it when it comes to frequency. A good rule of thumb is to limit yourself to 1-2 promotional emails per week max. Any more than that and you run the risk of turning potential customers off completely. Of course, this will vary depending on your particular industry and target market – just use your best judgement!
Email marketing definitely has its pros and cons – but overall, we think it’s still worth doing if done correctly. By following these simple tips, you can help ensure that your business’ emails are getting opened and read by potential customers. Happy emailing!
