If you’re a business owner, it’s important to have a basic understanding of what SEO is and how it can help your business. SEO stands for “search engine optimization.” In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.
There are only 10 spots—that’s right, just 10—on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.
How does SEO work?
SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include:
Keyword Analysis: Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality of your content is high while still utilizing frequently searched words.
For example, if you own a pet store, some effective keywords could be “pet supplies,” “pet food,” “dog toys,” etc. Keyword analysis is important because it allows you to understand what words/phrases potential customers are using to find businesses like yours online. If you’re not using those same words on your website/in your marketing materials/etc., then you’re not going to show up in search results when potential customers are looking for businesses like yours.
Backlink Building: Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.
Metric Marketing performs backlink cleanup if that is necessary for your site improving both user experience and conversion rates by making it easier for users to find what they’re looking for on your site.
Content Creation: Content is where your SEO really comes to fruition. Your content allows you to communicate directly with potential customers through different channels such as a blog, video content, or even through eBooks or white papers if you want to get fancy. Having keyword-rich content is still important here too-you want to make sure that you’re using relevant keywords throughout all of your content so that potential customers can easily find you when they’re searching online. But beyond using keywords effectively, strong content focuses on delivering valuable information that educates or entertains viewers so that they keep coming back for more.
Is SEO worth it?
The answer is yes! A strong SEO strategy can help improve both visibility and traffic which can lead directly to increased revenue for businesses large and small alike.
There are a number of different ways to approach SEO, and no single approach is the right one for every business. The most important thing is to get started and experiment until you find what works best for you.
